The Standard.

12-Weeks to Become the Man Who Actually Does What He Knows He Needs to Do.

A private 1:1 coaching program for ambitious men who are done letting themselves down.

Break the patterns of procrastination, inconsistency, and broken promises that destroy your self-trust.

Consistently execute on what you know you need to do.

Experience lasting change across your success, relationships and life

You already know what you need to do.

You don't lack knowledge and you don't need more motivation...

You are smart enough and have more than enough ambition to succeed.

You know exactly what you need to do but you just aren't doing it as consistently as you need to be to get the results you want.

And this lack of consistent execution in your life causes you to feel terrible about yourself because you know what you could achieve and the man you would be if you just followed through on what you say.

So what is holding you back then?

There are three main things that are holding you back.

1. The lack of structure and systems makes it near on impossible to follow through consistently

2. The environment and the people you surround yourself with could be causing you to play smaller than you are capable of.

3. Your inner-architecture sabotages even a perfect plan, because staying the same still feels safer than actually changing.

Shift those three things and your success becomes inevitable.

Click the button below and book a free call with Ricky to get them sorted so you can become the man you know you are.

Who is this for?

This is for you if:

You are ready to start doing what you know you need to do.

You are ready to stop breaking promises to yourself.

You are ready to trust yourself again.

You are coachable and willing to make changes.

This is NOT for you if:

You are comfortable/content staying exactly where you are.

You are not ready to actually change anything.

You are not willing to take complete responsibility.

You are not coachable or committed to change.

What Changes?

At the end of the 12-weeks you will be a man who:

Consistently follows through on his word.

Has high levels of self-trust, self-confidence, self-belief, and self-worth!

Has achieved multiple goals you have set.

Has a clear vision for the man you are becoming and the life you are building

Common Questions

What if I do not have time for this right now?

Ninety minutes a week, built to fit inside a full life, not add to it. The quieter season you are waiting for is not coming on its own.

Do I need to be based anywhere in particular, is this online?

Everything runs online, so location does not matter. You just need a private ninety minutes a week and to be reachable on WhatsApp

I have tried coaching before and it did not work. Why would this be different?

Most coaching works on advice and accountability. This works underneath that, on the pattern actually running the behaviour.

Is this therapy?

No. This is coaching, focused on identity and behaviour change, not a substitute for therapy. If something comes up that needs clinical support, I will say so.

What actually happens in a session?

We go straight at whatever is running the pattern for you, using your real week as the material. No generic script, no fixed curriculum.

What happens after the twelve weeks are over?

You leave with the pattern broken and the proof in your own behaviour, not just notes. Some men keep working together after, most do not need to.

How it works

Private sessions

12x weekly 90-minute sessions 1:1 with Ricky to go understand the root cause of the patterns and make lasting changes.

Support between calls

24/7 unlimited message support with Ricky for the entire duration of the program

Community

Receive access to the Self-Mastery Society: a men’s development community with weekly group calls to share challenges, celebrate progress and support each other’s growth.